How Point of Sale Displays Differ from Each
Retail marketing is an industry with broad knowledge and years of experience to which techniques are time tested. By being able to understand your customer’s pattern inside the store and knowing which in that trip touch points may be used in triggering emotional reaction, retailers are making the most of their layout.
Whether you believe it or not, a big number of stores nowadays depend mostly on point of sale display stands. This is to promote emotionally triggered impulse buying of customers. It just happens that some of it already works while some are not. Here is a brief overview of the top 3 common POS display units that various marketers are using their stores.
FSDU – it’s known as Free Standing Display Units positioned around the key areas of the shop throughout the customer’s journey. These are useful when you are promoting limited edition products or perhaps, short term offers. Due to the fact that it isn’t free standing, they can be easily assembled and disassembled.
Usually, these are redesigned depending on the season or promo being run and ensure that it looks interesting in the eyes and exciting. It is positioned often to store where it can grab the most attention which is none other than the entrance.
CDU – this basically means Countertop Display Units and as what the name suggests, it is positioned on top of counters to possibly encourage impulse purchases before customers finally make a purchase. It is integral that CDUs look unique and eye catching as the countertop is often small and is filled with various products that are all competing for attention.
The cutouts are used normally and it have a strong branding that alerts customers to the product they buy impulsively similar to chocolate bars and chewing gum.
Wobblers – to be able to trigger the impulsive buying of customers, these are put on just at shelf level by major supermarkets. They can be offering inspiration or based and work well if you like to trigger an emotional response.
Well of course, there are many other forms of point of sale display items that retailers are using and they’re becoming more and more creative. Since shoppers of today are becoming savvier on their purchases, store owners are thinking out of the box on how they’re going to use it and strategically position it on their shop. POS marketer is more about creating theatre within the shop and knowing what will trigger the buyer response from customers and also, new ideas are tried by leading retailers and by their POS agencies as well.
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